People rushing to the streets, drawn to the sound of a marching band, a typical scene during town fiestas. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility.
Aptly titled “Fiesta”, the Domex video, produced by Unilever Philippines, is available on Youtube and shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities. “The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,” said Dennis Chua, Domex Brand Manager.
The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates to a pledge for the advocacy campaign that collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.
“By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities,” said Benjie Yap, Unilever Foods and Home Care Vice President.
Clean toilets, germ-free communities
All over the country, people are welcoming the construction of new toilet facilities and the repair of dilapidated ones, since becoming aware of its role in disease prevention, especially among children.
According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene.
“This video should serve as a wake-up call for most of us. The little things we take for granted, like having a clean toilet, could mean the world to others and could definitely help save lives,” Chua said.