Family Finances Feature: RCBC Unveils New Logo, and “We Believe in You” Tagline

RCBC recently unveiled its refreshing new logo, and  “We Believe in You” tagline.

As a family, we are especially particular with who we bank with. Fresh from college, it was a bank that I first jumped in for my first job. Jeff used to be a working student, and was employed in a bank while he was still in college. And with the succeeding years of banks merging one after another, it is always something that we made sure we took mental note of. Reliability and stability are non-negotiables when it come to who we bank with.

Marriage and Beyond for RCBC



We were recently invited to the unveiling of the new logo of Rizal Commercial Bank Corporation (RCBC). The simplicity of the new logo, is a refreshing change, along with its tagline, “We Believe in You.” I love how it champions and cheers on the Filipino spirit to pursue dreams, and turn them to reality. As a family, this is one of our goals. 

"We Believe in You" RCBC tagline

“This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil A. Buenaventura.

RCBC “We Believe in You”

“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

RCBC President and CEO Gil A. Buenaventura

RCBC President and CEO Gil A. Buenaventura

“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

RCBC Products and Services

RCBC products and services

Introduced during the launch was a wide array of RCBC products that allow customers to save and conveniently manage their finances. These include RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. She also emphasized RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use.

Free for Life Annual Free and Unli 0% Option

I especially love the free for life annual fee, and unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.

Iris of and Fitz of at RCBC new logo launch

with Iris of and Fitz of

We love that we got to catch up during the launch with good ol’ blogger friends from back in the day when blogging events were scarce and far in between.

mommy bloggers at RCBC new logo and tagline launch

With fellow mommy bloggers, Iris, Badet, and Levy.

RCBC Stronger by the Year

The unveiling of the new logo and tagline coincides with RCBC’s 57th year of excellent business in the Philippines. The bank reached a consolidated net income of P1 billion in the first quarter of 2017. It also showed more strength as assets increased to P526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.

RCBC logo

RCBC’s hope is that the launch of its new logo and tagline will resonate with more Filipinos, as they seek to empower us to accomplish great things, offering their services to partner to help us succeed.


Family Finances Feature: RCBC Unveils New Logo, and “We Believe in You” Tagline

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.