Swag Junior: The Latest in Tokyo Trends for Kids

My son and I recently attended the Swag Junior “Revolution of Cool” Launch Party held in One Shangri-la Place. I love it when I see kids who love to dress up. It’s just fun to see them knowing what they want and confident in the way they style themselves, sometimes even without an adult’s help.

swag jr

Here’s a confession. I have tried several times to get my son to like to shop for clothes, to no avail. The most recent one was more of a need since most of his pants, he’s already outgrown! He got really impatient shopping that he asked if he could forego the “fitting” portion of buying. That’s defeating the purpose of why we were there to begin with! Then, he went, “hindi po ba pwdeng tantyahin nalang?” Oh my goodness! It was easy to find myself getting impatient when this happens. We ended up just buying him a pair of size 30 pants and three shirts. He’d rather bury himself in books than go shopping. But one thing I could pat myself on the back for, is that he’s okay when he accompanies me to shop. He’ll just find himself a spot where he can sit and read and he’s good. Life skills. That,  I believe, his future wife is going to love me for. Haha!

It may not just be in our tween’s personality, or he may just be a late bloomer. Who knows. For now, I’ll just let him be. Make suggestions here and there. But I’m leaving the decision making up to him. Unless it’s a real eye sore, then I’ll have him rummage for a better set of clothes from his closet. Ha!

@SwagJuniorPH the latest in #fashion #tokyo trends for kids. #soonontheblog #mommyblogger

A photo posted by Marriage and Beyond (@marriageandbeyond) on

But for other cool kids, they know what they want in how they want to dress up and that’s totally swag. It’s always nice seeing kids confident to express themselves in the way they dress up.



Swag Junior is a fashion street wear brand for the coolest kids in town. Designed to be a contemporary yet comfortable alternative to typical children’s fashion, Swag Junior’s collections are inspired by one of the world’s most distinct fashion meccas, Japan. Fashion savvy moms have reason to celebrate, because Swag Junior has brought their one-of-a-kind aesthetic to Manila.

SWAG JR STYLE GUIDEIf you’re looking for fun, cutting-edge, and trending styles, then without a doubt, Swag Junior was made for you. Think bomber jackets, graphic tees, jumpers, ripped denim, and more—Swag Junior’s pieces are sure to make every kid’s outfit on point. With Swag Junior, moms and kids can count on both quality and comfort, because each piece is tailored using top of the line machines and the best fabrics. Kids will be kids after all, and there’s no denying that Swag Junior’s apparel are made or kids who strive to be on the go without foregoing their personal style.

As for my not so little guy, I’ll probably have him stare at the style guide and maybe pick up a thing (or two) on style. Now that I think of it, he does swag up when he feels like it – not that often though.

Visit selected SM Stores, if you’re on the hunt for trendy and affordable ensembles for your fashion-forward kids:

Swag Junior Boys (Ages 5 to 12) can be found at the following The SM Store branches: Megamall, San Lazaro, Bicutan, Iloilo, Cebu, Las Piñas, Harrison, Lucena, and Southmall.

Swag Junior Girls (Ages 5-12) can be found at Bicutan, Iloilo, Lucena, Harrison, Bacolod, Las Pinas, Southmall. And Swag Junior Infants/Toddlers (Ages 1 to 4) can be found at Bacoor, Cebu SRP, Megamall, Makati, North Edsa, Pampanga and Tarlac.

Like Swag Junior on Facebook and follow @swagjuniorph on Instagram for updates on the latest in Tokyo Trends for Kids.

Swag Junior: The Latest in Tokyo Trends for Kids

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