Do More With Less at Home with Electrolux

It all started when we got pregnant with our son – my quest to live healthier and do more with less. My first project on this was my Tea Tree Oil Cleaning Solution recipe. I became an instant believer when my concoction had me witness eeky molds stream down the wall of my old fridge. I’ve been using the solution for over a decade now. Then next came my homemade baby wipes. I’ve since practically been a DIY Mama queen of the house. Ten years since, I’ve gone from that to making my own Castile soap, olive oil and Epsom body scrub, lavender air freshener, anti-bug spray, hand sanitizer, citronella anti-mosquito recipe for rooms, anti-migraine roll on, tooth powder, beauty oil and a host of other stuff using regular things from the kitchen and essential oils. My Chemical Engineer father is convinced that I should have been a Chemist instead. Haha! I have this love affair with essential oils! Now that’s another post altogether.

Do More With LessMy own passion about doing more with less made me ever so giddy with Electrolux’s new campaign – Do More With Less! I giggled when I got to the launch last week and quipped, “Finally, a brand that speaks my language!” This is totally making me love Electrolux all the more.

Filipino moms are practical and resourceful especially when it comes to managing their homes. From transforming last night’s leftover dishes into a delicious, mouthwatering meal to upcycling an old unwearable dress into a pretty apron, moms truly know how to wisely maximize their resources at home. This is the thought behind Electrolux’s newest campaign, Do More With Less.

“Moms are inventive. Leave it to them to find a way to recycle something that seems unusable,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “Electrolux’s newest campaign wants to show moms how easy it is to do more with less when they have the right home appliances to help them out.”

This pretty Lemon Mint potter herb said “Hello!” to me as soon as I got to Abenson Global City where the launch was held last week. Such sweet welcome. It has since been sitting alongside my Basil, Sage, Oregano and Rosemary Herbs. I love watching them thrive when I go check on them everyday and once in a awhile snip some leaves to go with our drinking water. The Rosemary and Mint in our water remind me so much of sweet old San Benito Farm in Batangas. I’m taking note to go get some Tarragon real soon!


Isn’t this so true? While a whole bunch of the population leave home for work most days, what we are at back home tells what we really are as a person. We call that “integrity.” This speaks to me this way even if this pretty much simply defines the value of the homemaker. Every member of the family plays a significant role that makes a house a home. ?


Pretty cocktails set up by Bizu. ?


This is is the exact recipe I use for my home air freshener. I only switch to using Citronella for my room anti-mosquito tub. I used to buy this Citronella tub from the mall that costs P300 each, it lasts for, give or take, 3 months. At a fraction of the cost, I can make my own, guaranteeing us the same mosquito-free slumber. ?


The guests were treated to a fun day of home discoveries and exciting games. Present in the event were Electrolux brand ambassadors Cheska Garcia-Kramer, Chef Rosebud Benitez-Velasco and Chef Bruce Lim. The event also welcomed the newest addition to the Electrolux family, professional basketball player and hands-on dad, Doug Kramer, who showed his support through a video. The brand ambassadors shared do-it-yourself home products you can easily make using Electrolux home appliances.

“I am thrilled to be part of this meaningful campaign. As a practical dad, I’ve always been a believer that with the right tools, you can always do more with less,” said Doug Kramer. “I love how Electrolux appliances help us accomplish more things at home so Cheska and I can spend more time with the kids and less time managing the household.”


Do More With Less at home

According to the Philippine Institute for Developmental Studies, Metro Manila produces 5,600 tons of trash per day and 75% of this comes from households. The same research also showed that half of the daily household waste comprises food scraps and leftovers. A study conducted by the Food and Agriculture Organization of the United Nation found that one of the reasons behind food wastage among developing countries is wasteful consumption habits.

Most households in the Philippines run on a strict budget and a bulk of which goes to buying food. Incautious meal planning often lead to unused ingredients and leftovers which we throw away without much thought. This is why a week’s meal plan can make or break a household’s budget. Making the most out of your resources will help you not only reduce wastes but also minimize costs.


All it takes are imagination and resourcefulness to turn coffee grounds into soap and orange peels into a natural home deodorizer. Electrolux invites you to share your own lifehacks at home. Join the Reduce Food Waste Challenge on Facebook. Share your tips on how to transform used items into something useful again and get a chance to win exciting prizes from Electrolux. Like The Electrolux Little White Book on Facebook and follow @ElectroluxPH on Twitter and Instagram to know more about the contest.

Do More With Less at Home with Electrolux
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