Being a mother and the point person in replenishing every single consumable stuff in our roster of household necessities, I have to be wise. I probably took it after my mother- my being practical, but I have gone beyond that and actually do thorough investigation of products’ contents.
Our family is not big on brands, we always go for those that deliver best. But if truth be told, I can be very experimental. The hubby could stick to one brand for the rest of his life, ever! I am the exact opposite. I can get easily swayed to try out an attractive new brand. I would have to say that we could not have come up with such great products that we currently use if it were not for my being adventurous. 😉
This is why it is important for businessmen to check out with brand gurus and ask themselves the question how their brand strength is doing. Of course this should be aside from the fact that they keep their quality topnotch. This is the only way to keep your market’s loyalty.If you have a business, you might want to go check BrandIdentityGuru.com. This company is a reputable Branding Company that could help pump up your brand. It’s one thing to offer a great product, it’s another to have your market “see” you to actually try you out.