Cebuana Lhuillier launches “National Pilipino Protektado Day”

In celebration of “National Protektado Day,” Cebuana Lhuillier is giving away FREE microinsurance to 1 Million Filipinos.

Natural Disaster Philippines at Risk

In 2013, National Georgraphic enumerated at least 5 reasons why the Philippines is disaster prone. Among them are: warm ocean waters, low-lying coasts, and poverty.

Cebuana Lhuillier Microinsurance

With our own family’s encounter with Ondoy in 2009 (Part1 | Part2 | Part 3), I cannot help but feel strongly about Cebuana Lhuillier’s advocacy to champion and protect Filipinos from the onslaught of calamities and other unforeseen events. We did have our house insured during that time, but “force majeur” wasn’t part of the clause. This made us realize that we had to upgrade our insurance and that feature in. We had a whole handful of realization back then, one of which is the value of insurance.

July 21 is National Pilipino Protektado Day

Cebuana Lhuillier, being the country’s largest microfinancial institution, launched the National Pilipino Protektado Day, an initiative that promises to provide moresecurity to different communities in the Philippines. In partnership with Pioneer Insurance, announced the free microinsurance coverage to 1 million Filipinos within the days leading up to July 21, tagged as the National Pilipino Protektado Day.

Jean Henri Lhuillier of Cebuana Lhuillier

Cebuana Lhuillier President and CEO, Jean Henri Lhuillier

Cebuana Lhuillier President and CEO, Jean Henri Lhuillier said, “Through this campaign, Cebuana Lhuillier aims to make microinsurance part of disaster preparation for Filipinos since the Philippines is struck by multiple disasters every year. It is about time that we all come together to help those in need, especially during times of crisis. We at Cebuana Lhuillier have been pushing for financial inclusion and this is just one of the many ways that we believe would get us closer to that goal. Disasters wreak havoc to different communities in the country, resulting to loss of life and livelihood, so it is imperative that everyone is properly protected. More than having the usual emergency kits, obtaining microinsurance is another practical way to be prepared.”

Cebuana Lhuillier partners for National Pilipino Protektado

During his speech, Lhuillier acknowledged the value of relief operations conducted by government agencies and volunteer groups such as the Department of Social Welfare and Development, the Philippine Red Cross, Oxfam International, Global Peace Foundation, Girl Scouts of the Philippines, and Boy Scouts of the Philippines. He also announced that the first batch of microinsurance covers will be given to the said organizations’ constituents. The groups were also awarded with emergency relief kits, life vests and lifebuoys to be used in rescue and relief endeavors.  The rest of the free microinsurance covers will be given out to various individuals, groups, and communities across the country.

The National Pilipino Protektado Day and the rest of Cebuana Lhuillier’s initiatives are geared towards heightening microinsurance awareness especially for the low-income sector. Considering the severity and frequency of calamities in recent years, it is inevitable that it has become our “new normal.”  To date, Cebuana Lhuillier has more than 6 million Filipinos covered through microinsurance.

Cebuana Lhuillier Global Peace Foundation partner

In January 2016, Cebuana Lhuillier mounted a disaster resilience forum with the support of the Insurance Commission and GIZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit). Dubbed “2016 Ready: Disaster Resilience Forum – The Role of Microinsurance in Building Disaster-Resilient Communities”, the event kick started the promotion of microinsurance as an effective disaster risk reduction tool.

This initiative of Cebuana Lhuillier is impressive as it champions the Filipinos to be prepared for disasters. While there’s nothing we can do about our country being geographically typhoon-prone, the preparedness of our people will allow for all of us to stand back up faster in the event that we’re hit, adding value to the spirit of resiliency, we Filipinos are known for. Shout out of thanks to Cebuana Lhuillier, even as they continue to cascade key takeaways  from the 2016 Ready: Disaster Resilience Forum through roadshows in Baguio, Cebu and Davao.

Cebuana Lhuillier launches “National Pilipino Protektado Day”

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